Category: Startups
The Startups category provides practical information for entrepreneurs at different stages of building and growing a startup. Explore startup ideas, learn how to research and validate a business concept, understand product development, create effective marketing strategies, plan for growth and manage day-to-day startup operations.
STARTUPS
Startup Product Development: From Concept to Launch
The journey from validated customer problem to used, understood, paid for product is startup product development. It is the process that takes insights derived from ... Read More
Startup Feasibility Study: Assess Whether to Proceed
The purpose of a startup feasibility study is to allow the entrepreneurs to assess the feasibility of their idea prior to the‘heavy lifting‘of investing personal ... Read More
Lean Canvas for Startups: A Worked Example
A Lean Canvas enables startup entrepreneurs to quickly frame their startup idea, pinpoint the most significant risks and determine what should be tested first. Rather ... Read More
How to Validate a Startup Idea Before Building
An idea for a startup can sound good at first glance and could crash and burn in a real customer environment. Prior to designing a ... Read More
Customer Discovery Interviews: Questions and Process
Customer discovery interviews enable entrepreneurs to learn from potential customers about what they encounter, rather than what they say they like, prior to committing to ... Read More
Startup Market Research: A Step-by-Step Process
Early in a startup, entrepreneurs require some evidence of the existence of a true market for the solution they would like to provide before they ... Read More
Startup Business Plan: A Practical Template for Founders
Creating a startup is harder than just being a good idea. Startup founders have to know what problem they are solving, who will pay for ... Read More